HAVAS RED DUBAI

HAVAS Red (formerly Red HAVAS), the global merged media micronetwork today released its inaugural The State of the Influencer in 2024: A Client’s Perspective white paper. To understand how influencer marketing is evolving, HAVAS Red surveyed clients across ten markets – Australia, Ireland, Germany, Italy, Japan, The Philippines, Singapore, UAE, the U.S., and the U.K. These clients spanned a…

8 PREDICTIONS FOR COMMUNICATORS ON THE CUTTING EDGE

Havas Red Middle East, the micronetwork of borderless merged media agencies, today announced the launch of Peaks, a multichannel executive branding service designed to help C-suite executives develop a personal brand that’s authentic, compelling, and aligned with their corporate identity.

Long gone are the days when consumers had no expectations of brands beyond their product or service — before purpose became disrupted and redefined, and progress and actions came into sharp focus. As life around the globe becomes more uncertain and many people feel uneasy, unsettled or even unsafe, brands continue to be faced with…