October 24, 2023

Havas Red Middle East Launches Peaks – A Global Practice for Executive Branding and Visibility

by William Turner in News

Havas Red Middle East, the micronetwork of borderless merged media agencies, today announced the launch of Peaks, a multichannel executive branding service designed to help C-suite executives develop a personal brand that’s authentic, compelling, and aligned with their corporate identity.

Offered to brands across UAE, Saudi Arabia and Oman, the mission of Peaks is to work with senior executives to strategically create and develop leadership brands that speak to desired constituencies. The practice is the result of increasing demand for global approaches to purpose-driven strategic communications.

“There has never been a more appropriate time for leaders to build and maintain a positive reputation, with ever-increasing expectations for executives to speak how their companies are staying aligned to ideals around purpose magnified by the 24-7, multichannel news environment,” said Dana Tahir, Managing Director, Havas Red Middle East

“Today, C-suite leaders need more than just a professional image – they need a personal brand that genuinely resonates. Havas Red recognizes the crucial role of purpose-driven communication, and Peaks meets the demand for innovative global approaches. We’re excited to empower leaders and make a lasting meaningful impact”, said Mathilde Montel, Senior Communications Director – Corporate, Havas Red Middle East.

Peaks offers valuable services customized for each client, across a wide spectrum of executive personal branding needs, such as:

  • Enhanced awareness of personal brand, PR and communications impact, which will result in personal, professional and corporate alignment.
  • Brand expression and communications plan documents including personalized principles, guidance and timetables covering the key action points.
  • Cause profile development including charity and non-profit board involvement recommendations and introductions.
  • A multi-channel program, including social media, to launch personal brand online.
  • Representation for the speaking circuit, including identifying the appropriate circuit and the right public speaking opportunities.

Havas Red was honoured with the Communications Team of the Year – Bronze award for their outstanding work on Havas Red Peaks at the 20th annual The Stevie® Awards held in Rome this October.

Earlier this year, HAVAS Red introduced SWAY by Havas Red, an end-to-end influencer marketing service.  Last year, it added Red Impact, a global offering that brings together its ESG and sustainability expertise and capabilities from across the world. Other global offerings from Havas Red include Havas Red Health, a specialized offering focused on health and wellness, and Red Connect, a B2B content marketing practice.



About Havas Red Middle East

Established in 2001 with its regional HQ in Dubai, Havas Red Middle East provides clients a fully integrated public relations offering, including social, digital PR and influencer relations.

While it has long been known as the region’s premier luxury, fashion, beauty and lifestyle agency, Havas Red has expanded its portfolio to include a diverse set of clients that range from insurance, government, finance, tech and retail to oil & gas, pharma, environmental, FMCG, F&B and hospitality brands.


About Havas Red

HAVAS Red is part of the Havas PR Global Collective, the PR and communications arm of the Havas Group that comprises approximately 40 agencies around the world and more than 1,300 employees. HAVAS Red strategic merged media model brings together traditional and digital publishing, content, social media and data within a single infrastructure. For further information, please visit redhavasgroup.com.