La Vache qui rit Equity campaign

The Challenge

Havas was tasked to support La Vache qui rit to launch their ‘Equity’ campaign which was to run for the next 100 years, with the core message being focused on “it’s better to laugh” across the UAE, KSA, Kuwait and Qatar.

The Solution

Havas partnered with a laughter therapist and medical experts in each region and secured 8 interviews to raise awareness about the message, and distributed gift bags to media and influencers to celebrate the launch of the new campaign.

The Results

The efforts garnered 90+ clippings across key publications in the region with AVE achieved: $336,920.