L’Occitane x Al Oula Foundation

The Challenge

At L’Occitane, we are always striving to make the world a better place, one step at a time.

We sought to put a focus on our CSR values treasured globally, one of which is Empowering Women, with an initiative that is close to the region and reflects strongly on our brand DNA, as well as committed consumers.

The Results

Dima Sheikhly, Yara AlNamlah, & Mimi Eswaratti raised awareness on the brand’s CSR initiative by posting 1 IG image with the handmade crochet bunnies. Following each IG Post, IG Stories inclusive of swipe-up redirected each of the influencer’s followers to the L’Occitane regional e-commerce page. Influencers also explained the collaboration with Al Oula Foundation and emphasized the brand’s commitment around empowering women.
The campaign resulted in +466K Impressions, +412K Reach, +45K USD in AVE, and an ROI of 2.6% through the combined following of +3M IG followers.
To further leverage and raise awareness around the brand’s initiative, a creative gifting was dispatched in a bunny inspired tote bag and note card about the initiative. The seeding resulted in +73,000 USD advertising media value.