August 29, 2023

RED HAVAS LAUNCHES SWAY, A Global Practice For Influencer Marketing

by William Turner in News

Red Havas Group, the micronetwork of borderless merged media agencies, today announced the global launch of SWAY, an end-to-end influencer marketing service designed to help clients drive authentic, engaging and effective brand conversation through influencers.

SWAY by Red Havas works with PR, social and experiential marketing teams within the agency to develop creative social-first marketing campaigns with influencers that deliver tangible business impact. The practice’s conception globally is the result of increasing recognition of influencer marketing as a performance channel and encompasses centers of excellence in Australia, Asia, Europe, North America and the Middle East.


“More brands than ever before are adapting their broader strategy and communications to include significant influencer activity. Some even put influencer marketing front and center, recognizing them as a full-funnel marketing channel. It’s no longer about just a paid transaction. Brands are building long-term relationships with influencers who are advocating their messages and experience.”

James Wright
Global CEO, Red Havas Group
Global Chairman, Havas PR Global Collective


“SWAY empowers us to leverage the technical prowess of the Red Havas network, combined with deep local understanding, to guarantee unparalleled influencer campaigns to our clients, both at a regional and worldwide scale. The role of influencers, particularly in the Middle East, holds paramount significance as they hold the ability to bridge connections and foster authentic engagement, establishing a profound impact on the audiences they reach. ”

Dana Tahir
Managing Director, Red Havas Middle East


SWAY by Red Havas offers an end-to-end solution for influencer marketing, with an approach that includes:

  • Five-step best practice framework from identification to measurement
  • Strategic cadence roadmap with a focus on long-term, authentic relationships
  • Defined roles of channel for all social media platforms
  • Advise and brand reputational management for new and emerging technologies and trends
  • Access to best-in-class data and social tools and close working relationships with industry partners
  • Custom-built proxy measurement frameworks for robust campaign evaluation and reporting


About Havas Middle East

Havas Middle East is part of Havas Group, one of the world’s largest global communications groups. Based on a client-centric model across all its disciplines, Havas Middle East is a full-service, fully integrated communications powerhouse, operating seamlessly across Creative, Media and PR. Over 200 of the world’s brightest and bravest, working in a place we call the Havas Village.

Our Havas mission: To make a meaningful difference to the brands, the businesses and the lives of the people we work with.

Havas Group integrated Vivendi in December 2017. With 20,000 employees in more than 100 countries, Havas Group is committed to creating meaningful connections and having a positive impact in the world through creativity, media and innovation.

Further information available on: and

#WeAreHavas #HavasME #MeaningfulDifference

About Red Havas Middle East

Established in 2001 with its regional HQ in Dubai, Red Havas Middle East provides clients a fully integrated public relations offering, including social, digital PR and influencer relations.

While it has long been known as the region’s premier luxury, fashion, beauty and lifestyle agency, Red Havas has expanded its portfolio to include a diverse set of clients that range from insurance, government, finance, tech and retail to oil & gas, pharma, environmental, FMCG, F&B and hospitality brands.

Further information:

#WeAreHavas #RedHavasME