Havas was tasked to support La Vache qui rit to launch their ‘Equity’ campaign which was to run for the next 100 years, with the core message being focused on “it’s better to laugh” across the UAE, KSA, Kuwait and Qatar.

Havas partnered with a laughter therapist and medical experts in each region and secured 8 interviews to raise awareness about the message, and distributed gift bags to media and influencers to celebrate the launch of the new campaign.