Fila Event

The Challenge

FILA, the global sportswear and lifestyle brand, officially launched in the Middle East in September of 2019 with their first flagship store in the region. This gave us an opportunity to create a loud announcement of FILA’s arrival in the region and the set the tone for its eventual expansion.

The Results

Over 600 attendees at the event
11 top influencers dressed exclusively by the brand
Over $900K in advertising value equivalent
166 total clippings