The Layali Ramadan campaign was created to tackle 2 challenges. The first being to keep people entertained during lockdown during COVID19, as well as to drive traffic to FACES E-commerce website to generate sales as shoppers were no longer shopping instore.

FACES invited 6 Saudi-focused beauty influencers to take part in their IG live campaign featuring a LIVE that took place twice a week for the month of Ramadan. The campaign was hosted by the Saudi presenter, Ghalia Amin ‘@Ghaliahamin’. She took over Faces IG account while influencers joined her live during each episode. The 6 influencers who took part during the campaign were: Maya Ahmad ‘@Themayaahmad 1.2M’, Amy Roko ‘@Amyroko 1.4M’, Rania Fawaz ‘@Raniafawazz 878K’ , Laila Abdullah ‘@Lailaabdullah 4.1M’ , Farah Al Hady ‘@Farah_alhady 4.9M’ , and Hala Abdullah ‘@Thehala 2.5M’

Every episode had a different topic based on each influencer’s interest and skills, the topics included Ramadan skincare routine, makeup tips & tricks, perfumes, Eid looks, and much more. Each episode highlighted different brands found in Faces and announced great offers to lead the audience to E-commerce. Brands that took place in the IG live are: Shiseido, L’Oréal, Coty, Beauty Nation, WOW Beauty Forward, and many more.