FACES is a Chalhoub’s own concept multi-retailer store found in the GCC. The challenge of the campaign was to be able to highlight FACES as the main destination to purchase gifts from, during the Festive season.

Faces worked with two influencers on a fun festive campaign highlighting their friendship and their favorite products at Faces. The campaign went live under #Facesgiftsextravanganza. Rania Fawaz ‘@Raniafawazz 878K’ and Dima Al Sheikhly ‘@Dimasheikhly 568K’ are tier 1 lifestyle and beauty influencers with specific targets of KSA and UAE, who worked well together on the collaboration, while targeting women across the region between the ages of 20-35 years old and are mid spenders and beauty lovers.

The campaign consisted of a competition posted by both influencers giving their followers a chance to participate and win products from faces, as well as a creative press kit dispatch and press release that was sent to influencers and regional offline and online titles.