News

Contactless Experiences and Virtual Events – The New Era of Communications by Red Havas’ Dana Tahir

In a post-COVID 19 world, we have undoubtedly seen a massive shift in consumer behavior and brand engagement. Now more than ever, brands are expected to be agile and adjust to new consumer trends in order to stay relevant amongst their stakeholders. According to Havas’ 2019 Meaningful Brands Survey, 90% of consumers expect brands to provide content, and this can be in the form of experiences, entertainment, stories, events and solutions.

Meaningful CSR – from Corporate to Collective Social Responsibility?

“Seventy per cent of consumers believe that big companies need to drive positive change in order to transform our models and champion a desirable future,” Havas’ prosumer report ‘Beyond COVID’ reveals.

Black Lives Matter Proves that Brands Must Stand for Something, or Fall for Anything

The unjust killing of George Floyd has sparked a powerful wave of protest around systematic injustice, police brutality, and racial inequality.

RED HAVAS EXPANDS GLOBAL HEALTH OFFERING WITH LAUNCH OF RED HAVAS HEALTH

The new health micro-network is the first global PR offering from Havas Health & You and unites key markets and capabilities across the globe.

Infinity des Lumières Appoints Red Havas as GCC Communications Partner

Infinity des Lumières, the region’s largest immersive digital art centre, has appointed Red Havas as their official PR Agency on record to lead communication efforts across the GCC.

2021 RED SKY PREDICTIONS: 10 PREDICTIONS FOR COMMUNICATORS IN 2021

Red Havas, the global Merged Media micro-network specialized in earned, social and experiential storytelling with content and data at the heart, today released its 2021 “Red Sky Predictions” report. Forecasting 10 fundamental trends that will shape the integrated communications and PR landscape post-pandemic, the report represents the collective insights of expert Red Havas communicators from around the globe.

Dana Tahir examines the findings on Havas’s latest survey; Meaningful Brand Study

No one would care if 77 per cent of brands disappeared tomorrow. That’s what more than 350,000 people across 31 countries had to say when asked about the importance of a brand in their lives. Alarming, isn’t it?

Havas Group Reimagines PR Group with Launch of Red Havas

The new Merged Media micro-network will put data and content first, and unite Havas PR UK, North America and Red Agency Australia & Asia.