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Red Havas Launches Global ESG Comms Offering “Red Impact” in the Middle East

Red Havas, the micronetwork of merged media agencies, announces the launch of Red Impact, a new offering that brings together its environmental, social, and corporate governance (ESG) expertise and capabilities from across the world. The regional debut of Red Impact was marked by a visit from James Wright, Global CEO of Red Havas and Global Chairman of Havas PR Global Collective, who introduced the capability to the local agency team during a townhall held on September 13th.

Red alert – Red Havas leadership explains the agency’s rebranding

Havas PR Middle East will now be named Red Havas Middle East. The rebrand signals the agency’s entry into the Red Havas’ global micro-network of ‘Merged Media’ agencies, which integrates earned, social and experiential capabilities with content at its heart. The move brings the Middle East team together with Red Havas offices across the US, Australia, Singapore, Vietnam, the Philippines, Indonesia, the UK, Italy, France and Germany.

Contactless Experiences and Virtual Events – The New Era of Communications by Red Havas’ Dana Tahir

In a post-COVID 19 world, we have undoubtedly seen a massive shift in consumer behavior and brand engagement. Now more than ever, brands are expected to be agile and adjust to new consumer trends in order to stay relevant amongst their stakeholders. According to Havas’ 2019 Meaningful Brands Survey, 90% of consumers expect brands to provide content, and this can be in the form of experiences, entertainment, stories, events and solutions.