With busy schedules, full inboxes and perpetual work-life balance challenges, people are faced with too much to see, do and process every day. As a result, in a world with limitless information, communication and choice, it’s becoming increasingly difficult to connect with our audiences in meaningful ways.
In tandem with the launch of Red Impact, Red Havas has also released its newest white paper on purpose: “Five Ways Brands Can Do Purpose on Purpose.” We hope you download it, read it, share it and let us know what you think.
Red Havas, the micronetwork of merged media agencies, announces the launch of Red Impact, a new offering that brings together its environmental, social, and corporate governance (ESG) expertise and capabilities from across the world. The regional debut of Red Impact was marked by a visit from James Wright, Global CEO of Red Havas and Global Chairman of Havas PR Global Collective, who introduced the capability to the local agency team during a townhall held on September 13th.
Havas Group’s merged media PR micronetwork experiencing significant business expansion, client wins, award recognitions, more
Global Red Sky Predictions report tracks shifts in corporate purpose, employee engagement tactics and the “As Seen on Social” shopping trend
The pandemic invited us to forget what we thought we knew about employee engagement. Challenged to devise new ways to unite and inspire people working remotely in a time of heightened anxiety, we learned a lot.
Havas PR Middle East will now be named Red Havas Middle East. The rebrand signals the agency’s entry into the Red Havas’ global micro-network of ‘Merged Media’ agencies, which integrates earned, social and experiential capabilities with content at its heart. The move brings the Middle East team together with Red Havas offices across the US, Australia, Singapore, Vietnam, the Philippines, Indonesia, the UK, Italy, France and Germany.
Our agency’s latest white paper “From Pledges to Progress: Proving Brand Purpose in 2021” is out today. In it, we track organizations’ progress beyond making well-intentioned pledges. Now, companies are taking action on everything from voting rights to civil rights, climate change to employee well-being, to diversity, equity and inclusion.
Dubai joins Red Havas’ Merged Media micro-network, spanning APAC, North America, Europe and Middle East
In a post-COVID 19 world, we have undoubtedly seen a massive shift in consumer behavior and brand engagement. Now more than ever, brands are expected to be agile and adjust to new consumer trends in order to stay relevant amongst their stakeholders. According to Havas’ 2019 Meaningful Brands Survey, 90% of consumers expect brands to provide content, and this can be in the form of experiences, entertainment, stories, events and solutions.