In tandem with the launch of Red Impact, Red Havas has also released its newest white paper on purpose: “Five Ways Brands Can Do Purpose on Purpose.” We hope you download it, read it, share it and let us know what you think.

Are we preoccupied with purpose? Yes. We believe it’s at the heart of any truly great business. These are the kind of businesses we wish to work with, and it’s mostly certainly the kind of business we aspire to be ourselves.