On June 22, 2023, Red Havas Middle East and our sister agency Havas Middle East earned a Bronze PR Lions at Cannes for ‘Superstar Ravi’ for adidas. The campaign showcased an unusual collaboration between adidas and Ravi Restaurant to fuel brand relevancy.

In 2022, adidas collaborated with 11 home-grown restaurants in 11 cities around the world as part of its adilicious campaign. The award-winning adidas x Ravi Restaurant collaboration successfully connected the communities across Dubai and celebrated one of the city’s well-loved institutions in an unforgettable way.

Red Havas Middle East managed the communication, brand experience and amplification for what became a roaring success: The collection sold out in under an hour on the day of its launch, proving that people loved not only adidas and Ravi Restaurant, but the iconic collaboration between them.

View our adidas x Ravi Restaurant case film and read more about this year’s PR Lions at Cannes.