The Ferragamo takeover at Bungalo34 marked the brand’s first-ever activation in the Middle East under Maximilian Davis’ creative direction, a milestone moment in its regional journey.
The challenge was to bring Ferragamo’s SS24 collection to life in a way that felt experiential, lifestyle-led, and culturally relevant, moving beyond traditional fashion showcases to create a setting that reflected the Italian house’s new creative direction.
Havas Red transformed Bungalo34, Dubai’s most exclusive beachside restaurant, into a living expression of Ferragamo’s SS24 world. Through a month-long takeover and an exclusive press and VIP brunch, the activation fused fashion, art, and coastal design, creating a dialogue between Ferragamo’s Italian elegance and Dubai’s modern leisure culture.
The team engaged regional press, influencers, VIPs, and VICs, positioning the brand at the intersection of heritage and contemporary lifestyle while building anticipation for the new collection through sustained media visibility and social storytelling. Havas Red transformed Bungalo34, Dubai’s most exclusive beachside restaurant, into a living expression of Ferragamo’s SS24 world.
Attendees across press, influencers, and VIPs
Media clippings across key fashion and lifestyle publications.
Total reach across regional and global platforms.
AVE achieved, strengthening Ferragamo’s cultural and fashion footprint in the Middle East through an earned-first, design-led experience
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