ADIDAS AND SAUDI ARABIAN FOOTBALL FEDERATION: PAYING TRIBUTE TO FANS WITH “WEAVED AS ONE”

The challenge National football jerseys are usually launched by football icons. But when adidas entered a four-year partnership with the Saudi Arabian Football Federation (SAFF), they sought to pay tribute to the fans of the sport across the Kingdom – the true stars of Saudi Football. /wp-content/uploads/2024/08/adidas_SAFF-Weaved-As-One_90s_sub-EN.mp4 The solution To bring this to life, we […]

NAKHEEL: CELEBRATING REGIONAL MUSICIANS WITH 3-DAY FESTIVAL

The challenge The Pointe, the iconic waterfront destination by our client Nakheel, worked with us to launch the Recognizing Emerging Local Musicians (RELM) platform to celebrate regional musical talent.  /wp-content/uploads/2024/08/videoplayback.mp4 The solution The Pointe’s RELM program hosted a three-day music festival, RELM FEST, featuring a dynamic line-up of artists. Not only did the campaign achieve […]

Faces Mother’s Day Campaign

The challenge The Mother’s Day campaign was aimed at creating an emotional connection with the audience highlighting FACES as the destination to purchase gifts from on this special occasion and to spoil their Mother’s with products from Faces. The solution FACES collaborated with the Saudi actress/influencer Aseel Omran ‘@Aseel 5.5M’ for a very special Mother’s […]