Adidas: Diving into Body Positivity with a Liquid Billboard

The challenge We set out to inspire all women in MENA to embrace water with confidence by introducing  adidas’ first inclusive swimwear line. A YouGov survey commissioned by adidas in 2021 revealed that only 12% of women in the United Arab Emirates are completely comfortable wearing a swimsuit at a public beach or pool. Body shame and lack of privacy […]

NAKHEEL: CELEBRATING REGIONAL MUSICIANS WITH 3-DAY FESTIVAL

The challenge The Pointe, the iconic waterfront destination by our client Nakheel, worked with us to launch the Recognizing Emerging Local Musicians (RELM) platform to celebrate regional musical talent.  /wp-content/uploads/2024/08/videoplayback.mp4 The solution The Pointe’s RELM program hosted a three-day music festival, RELM FEST, featuring a dynamic line-up of artists. Not only did the campaign achieve […]