Adidas: Diving into Body Positivity with a Liquid Billboard

The challenge We set out to inspire all women in MENA to embrace water with confidence by introducing  adidas’ first inclusive swimwear line. A YouGov survey commissioned by adidas in 2021 revealed that only 12% of women in the United Arab Emirates are completely comfortable wearing a swimsuit at a public beach or pool. Body shame and lack of privacy […]

ADIDAS AND SAUDI ARABIAN FOOTBALL FEDERATION: PAYING TRIBUTE TO FANS WITH “WEAVED AS ONE”

The challenge National football jerseys are usually launched by football icons. But when adidas entered a four-year partnership with the Saudi Arabian Football Federation (SAFF), they sought to pay tribute to the fans of the sport across the Kingdom – the true stars of Saudi Football. /wp-content/uploads/2024/08/adidas_SAFF-Weaved-As-One_90s_sub-EN.mp4 The solution To bring this to life, we […]