Merged media agency network HAVAS Red adds Japan to its growing bench of global markets and offerings
HAVAS Red (formerly Red HAVAS), the global PR agency micronetwork, today announced the addition of HAVAS Red Japan.
This follows the network’s regional expansion last November, when it acquired a majority stake in one of India’s foremost PR consultancy firms, PR Pundit, which now operates as PR Pundit HAVAS Red. This expansion brings HAVAS Red’s merged media capabilities into a total of 19 markets around the world.
“Bigger, better, bolder and more borderless — that’s how HAVAS Red continues to grow each year,” said James Wright, global CEO of HAVAS Red and global chairman of the HAVAS PR Network. “Expanding into India and Africa last year was a significant milestone for us, opening doors to very exciting regions. Now we’re thrilled to extend our footprint into Japan, where our HAVAS colleagues are already delivering groundbreaking work with iconic clients, and we look forward to providing enhanced PR and social support to continue driving innovation and excellence.”
Earlier this year, HAVAS Red announced its second market opening in Africa, with the opening of its office in Ivory Coast. In addition to Japan, India and Ivory Coast, HAVAS Red has offices in Australia, China, France, Germany, Indonesia, Italy, the Middle East (U.A.E., Saudi Arabia and Oman), the Philippines, Singapore, South Africa, Spain, the U.K. the U.S., and Vietnam.
“HAVAS Japan has seen significant growth over the last 3 years and by launching Havas Red in Japan with Masashi leading the capability, we are not only expanding our service offerings but also positioning ourselves to better meet the specific demands of this market. With the addition of comprehensive PR capabilities, we can deliver more integrated and impactful solutions that resonate with local audiences while aligning with global standards. This strategic move ensures that HAVAS Japan is even more equipped to drive meaningful connections for our clients, making us a stronger partner in their growth and success,” said Darrell Nelson, CEO of HAVAS Japan.
Managing Director of HAVAS Red Japan, Masashi Kitaichi, added, “We’ve been fortunate to work already with a wonderful portfolio of clients at the HAVAS Village in Japan. Now, by expanding to become HAVAS Red Japan, we are poised to be even more powerful and integrated partners for these clients on everything from social media to experiential to public relations.”
2023 marked another period of strong growth and performance for HAVAS Red, which was named Campaign’s Global PR Network of the Year and shortlisted for Global Agency of the Year in the PRWeek Global and PRWeek Purpose awards. In Australia, India, the Middle East, Spain and the U.S., HAVAS Red alsdo took home Agency of the Year honors. The agency’s roster of clients include Toyota, Jaguar Land Rover, Pernod Ricard, adidas, Domino’s, Far East Hospitality, Sun Life, Yuu, Merex Investment, Galderma, Sanofi, Novartis, the U.K. Department of Education, IKEA Foundation, Molson Coors, Meltwater, ManpowerGroup, UNICEF, Baddoo and Merck KGaA, Darmstadt, Germany, among others.
In August 2024, HAVAS Red introduced Industry by HAVAS Red, an end-to-end strategic communications service designed to help B2B clients drive meaningful connections with audiences across their value chain. Other global offerings from HAVAS Red include Peaks, its award-winning multichannel executive branding support; SWAY by HAVAS Red, an end-to-end influencer marketing service; Red Impact, a global offering that brings together its ESG and sustainability expertise; Health by HAVAS Red, a specialized offering focused on health and wellness; and Red Connect, a B2B content marketing practice.