Black Lives Matter Proves that Brands Must Stand for Something, or Fall for Anything
The unjust killing of George Floyd has sparked a powerful wave of protest around systematic injustice, police brutality, and racial inequality. Since video footage of the event has gone viral, tensions have quickly flared within the US, with voices echoing support all around the world for the Black Lives Matter Movement (BLM) in the form […]
RED HAVAS EXPANDS GLOBAL HEALTH OFFERING WITH LAUNCH OF RED HAVAS HEALTH
Red Havas today announced the launch of Red Havas Health, a global micro-network focused on health, in response to increasing demand from clients globally. The new offering brings together health professionals from Red Havas across the U.S., Australia, Singapore, Vietnam and the Philippines, as well as Havas Health PR in New York, Havas Life Medicom PR based in the U.K and Havas PR in Milan. Additionally, the […]
Infinity des Lumières Appoints Red Havas as GCC Communications Partner
Infinity des Lumières, the region’s largest immersive digital art centre, has appointed Red Havas as their official PR Agency on record to lead communication efforts across the GCC. As a ground-breaking concept, spread over an impressive 2,700 sq. metres within The Dubai Mall, Infinity des Lumières will bring to life iconic and contemporary art through […]
Rethinking B2B and B2C: A Case for Person-to-Person (P2P) Communications
Consumers are engaging with brands in whole new ways, contends a Red Havas white paper released today, and it’s time for brands to respond by getting more personal. People today are craving connection, and they expect companies to communicate with them in the ways they prefer and on the issues they care about most. The […]
Leading Through Crisis: Communications Lessons and Opportunities
“Keep calm and carry on,” stated the British government to boost morale and prepare its civilians for attacks during World War II. That authentic message has transcended generations and is now being used as a mantra for mental strength as we continue our battle against COVID-19. Finding the right message and striking the right tone […]
Havas Group Reimagines PR Group with Launch of Red Havas
The new Merged Media micro-network will put data and content first, and unite Havas PR UK, North America and Red Agency Australia & Asia. As creative and media agencies face a near-daily redefinition of their identities and scopes of work in the modern media landscape, public relations agencies in particular are being completely reconstructed. How […]
Dana Tahir examines the findings on Havas’s latest survey; Meaningful Brand Study
No one would care if 77 per cent of brands disappeared tomorrow. That’s what more than 350,000 people across 31 countries had to say when asked about the importance of a brand in their lives. Alarming, isn’t it? This statistic comes from Havas Group’s 2019 annual Meaningful Brands Study, which takes us beyond a product […]