RED HAVAS CEO JAMES WRIGHT NAMED TO PR COUNCIL BOARD OF DIRECTORS
James Wright, Global CEO, Red Havas and Global Chairman, Havas PR Global Collective, has been elected to join the PR Council (PRC) Board of Directors. PRC Board Members, who serve three-year terms, represent diverse regions of the country, areas of expertise and agency sizes. Also joining the Board are Julie Colehour, Co-Founder, C+C (Seattle); Andy Pray, Founder, Praytell (New York); Maryellen Royle, Group COO, Communications, Evoke […]
THE 2021 WORD OF THE YEAR
As communicators, we are absolute nerds about words. We like rearranging them, adding and subtracting them from sentences, and learning new ones. Heck, we even like inventing them (vaccinfluencer, anyone?). That’s why, in 2020, when our agency launched the inaugural Word of the Year, we challenged ourselves to identify one word to describe what had turned […]
NEW RED HAVAS WHITE PAPER: “THE FUTURE OF E-COMMERCE”
When the COVID-19 pandemic forced people to alter their regular routines, e-commerce growth became exponential to the point where it established itself as the new retail norm. However, e-commerce has become so mainstream it is effectively a homogeneous shopping experience across platforms, where one experience is a digital clone of the other. The fact is, […]
NEW RED HAVAS WHITE PAPER OUTLINES HOW BRANDS CAN BEST PROVE THEIR PURPOSE
The purpose landscape has changed indelibly over the past year and a half. Since issuing our “Pledges to Progress: Proving Brand Purpose” white paper in April 2021, another 100 million cases of COVID-19 have broken out globally. Naturally, this has initiated continued shifts in the substance, style and tonality of brand communications, both internally and externally. And […]
5 INTERNAL COMMS TRENDS: NEW WHITE PAPER EXPLORES CHANGING EMPLOYEE ENGAGEMENT TACTICS
The pandemic invited us to forget what we thought we knew about employee engagement. Challenged to devise new ways to unite and inspire people working remotely in a time of heightened anxiety, we learned a lot. Five things in particular became crystal clear: More is more: Consistent communication is the employee’s love language. Messaging from the inside out: An investment in internal comms […]
Red alert – Red Havas leadership explains the agency’s rebranding
Havas PR Middle East will now be named Red Havas Middle East. The rebrand signals the agency’s entry into the Red Havas’ global micro-network of ‘Merged Media’ agencies, which integrates earned, social and experiential capabilities with content at its heart. The move brings the Middle East team together with Red Havas offices across the US, […]
HAVAS PR MIDDLE EAST REBRANDS AS RED HAVAS MIDDLE EAST TO BROADEN COMMS OFFERING AND GLOBAL REACH
Dubai joins Red Havas’ Merged Media micro-network, spanning APAC, North America, Europe and Middle East Havas PR Middle East, the Dubai-based agency distinguished by its leadership across luxury, lifestyle and corporate communications, will now be named Red Havas Middle East. The rebrand signals the agency’s entry into Red Havas’ global micro-network of Merged Media agencies, which integrates […]
HAVAS PR MIDDLE EAST REBRANDS AS RED HAVAS MIDDLE EAST TO BROADEN COMMS OFFERING AND GLOBAL REACH
Havas PR Middle East, the Dubai-based agency distinguished by its leadership across luxury, lifestyle and corporate communications, will now be named Red Havas Middle East. The rebrand signals the agency’s entry into Red Havas’ global micro-network of Merged Media agencies, which integrates earned, social and experiential capabilities with content at the heart. This strategic move brings the […]
Contactless Experiences and Virtual Events – The New Era of Communications by Red Havas’ Dana Tahir
In a post-COVID 19 world, we have undoubtedly seen a massive shift in consumer behavior and brand engagement. Now more than ever, brands are expected to be agile and adjust to new consumer trends in order to stay relevant amongst their stakeholders. According to Havas’ 2019 Meaningful Brands Survey, 90% of consumers expect brands to […]
Meaningful CSR – from Corporate to Collective Social Responsibility?
As companies slowly start to find their bearings in a new ‘normal’, understanding how – and if – consumers’ affinity towards brands has changed and in what way it has affected their mindsets is no longer an unanswered question. Participants showed that they are expecting real change and commitment from brands more than ever. While […]