Infinity des Lumières, the region’s largest immersive digital art centre, has appointed Red Havas as their official PR Agency on record to lead communication efforts across the GCC.

As a ground-breaking concept, spread over an impressive 2,700 sq. metres within The Dubai Mall, Infinity des Lumières will bring to life iconic and contemporary art through 130 projectors, 58 speakers and an incredible 3,000 HD digital moving images. Infinity des Lumières is the brainchild of organizing company INFINITYART and French company Culturespaces Digital, and will introduce to Dubai a unique, innovative, technology driven art and cultural platform, thus contributing to Dubai’s profile as the City of the Future.

“We are delighted to partner with Red Havas, a strong player in the communications landscape in the Middle East. Our alliance with Red Havas comes with our launch in the GCC market, a very significant and crucial time for the brand”, said Catherine Oriol, Director, Infinity des Lumières.

“Infinity des Lumières is an inspiring and immersive experiential addition to the UAE’s art and culture industry, and we are delighted with the volume of support we have received thus far. We look forward to celebrating many more success stories with Red Havas by our side”, concludes Oriol.

“Red Havas’s partnership with Infinity des Lumières is an exciting addition to our portfolio. At a time where the local arts and culture industry is thriving it is crucial that brands strategize to make a difference and resonate with audiences on a personal level. We are proud that Infinity des Lumières has trusted us to be their partner for this milestone project and look forward to a fruitful relationship”, said Dana Tahir, General Manager – Red Havas Dubai.

Havas Middle East was established in 2005 with its regional HQ in Dubai and offers a fully integrated communications package including PR, creative, paid media and digital. Havas’ diverse clientele ranges from fashion, beauty and lifestyle to retail, FMCG and tech.