The Mother’s Day campaign was aimed at creating an emotional connection with the audience highlighting FACES as the destination to purchase gifts from on this special occasion and to spoil their Mother’s with products from Faces.

FACES collaborated with the Saudi actress/influencer Aseel Omran ‘@Aseel 5.5M’ for a very special Mother’s Day campaign and flew Aseel Omran’s mom to Dubai with a unique surprise for her.

Faces prepared a day full of surprises for Aseel and her mom on the photoshoot set starting with a decorated villa with big balloons, cake, cupcakes, and flowers all decorated for Mother’s Day. Fun activities were prepared for Aseel and her mom such as cookies decoration, Tiktok interview questions, and other fun interviews to get to know Aseel and her mother more.

The shoot also included Aseel talking about her favorite L’Oreal products found at Faces and she did a small demonstration on how she uses most of the products. The surprise and the fun activities were all featured on Aseel’s Instagram page and the coverage was loved by her followers and fans.

Following the campaign with Aseel Omran and her mom, a customized mailbox was sent to influencers from the region, to follow the theme of “Letter’s to my Mom”. The mailbox included products from Faces along with post card and post stamp for influencers to write a letter for their mothers. Faces included a set of each products in the mailbox, one for the influencer and the second one for their mother.